Strategy

Solving The Little Problems.

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In my line of work, we call them the ‘pain points’. They are the often unspoken, yet overwhelming reasons why people don’t do something. Whether it’s a simple online transaction, completing a survey, finishing an assignment or responding to email – everything from tasks of the daily grind to the…

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Desert Flowers.

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But there are desert flowers that exist. They birth and grow in a land with endless sun, wind and little water. And a flower like that can’t happen by accident. You have to concieve of it, design a flower that can live in a desert… because one is a paradox to the other.

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