I’m one of New Zealand’s leading spirits writers, industry advocates and educators, chairperson of the New Zealand Whisky Association and international spirits judge. My tastings are full of storytelling, laughter and sensory experiences. I’m also co-founder of The Feed which was born at the convergence of my experience in media, the food & hospitality industry, business transformation and strategy. 




Through writing, speaking and hosting – I advocate for the NZ spirits industry and further afield through education, policy and advocacy through awareness and thoughtful discussion. I work internationally to lift the profile and understanding of the category and bring international experience here. 


I’m available as a consultant to all manner of hospitality, spirits and tourism businesses with a particular focus on brand, marketing, customer engagement and industry relations.


I’m the facilitator of choice for Distilled Spirits Aotearoa as regulations for NZ Spirit categories are developed. I’m leading the charge for updated legislation to reflect our growing industry and the need for government recognition and support in domestic and international markets.

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