Would You Like Something For Less Than Nothing With That?
Yesterday I needed to fill up with gas, at a whopping $1.55 per litre. Whilst filling the tank on my way to band practice, I was sorry enough to purchase a gas station coffee to hit the road with. I was completely under the premise of ‘warming up the vocal chords’. The sales assistant offered me the In-Store deal. But can someone explain how this works to me?

REGULAR gas + coffee to go = $81.58

YESTERDAY gas + coffee + kitkat chunky = $77.81

Help. It’s beyond me to understand exactly how increasing your customer traffic by reducing each of their spends can possibly be so pragmatic in the long run, if you’re only talking about small bites? Hmm. Maybe I should check the date on the kitkat bar…